Analytics

Member Acquisition Cost (MAC)

Determine how much it costs your organization to acquire a new member through marketing and outreach.

Are your marketing efforts actually paying off? Determine your exact Member Acquisition Cost (MAC) and compare it against lifetime value to ensure your growth engine is sustainable.

Campaign Performance

Member Lifetime Value (LTV)

Cost Per Acquisition (CAC)$25.00
Lifetime Value (LTV)$360.00
LTV : CAC Ratio14.4 : 1
Excellent! Your LTV is at least 3x your acquisition cost. This is a highly sustainable growth engine. Consider scaling your marketing spend.

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Frequently Asked Questions

What is Member Acquisition Cost (MAC)?

MAC is the total cost of your marketing and recruitment efforts divided by the number of new members acquired during that period.

Why is comparing MAC to Lifetime Value (LTV) important?

If it costs you $50 to acquire a member (MAC) but they only pay $30 in dues before leaving (LTV), your growth model is financially unsustainable.

How does OrgSets streamline member acquisition?

OrgSets tracks built-in referral links, monitors growth analytics, and provides a frictionless, digital onboarding portal to increase conversion rates.

Built by OrgSets

Bring Your Entire Organization Together.

Stop operating in silos. OrgSets provides a unified workspace where your members can easily join, collaborate, and stay perfectly organized.

  • Invite your members to join a unified, centralized hub.
  • Collaborate in real-time and escape spreadsheet chaos.
  • Keep your entire organization perfectly organized.
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